If you want to start and run a business, learn in this book how to do so without the cost of a consultant or course fees. In this easy-to-follow write-up (book), the writer walks the readers through the simple steps for creating and running a company, including:

1. Envisioning and researching a business idea.
2. Forming, naming and registering the company.
3. Organizing and planning. This topic covers strategic thinking and planning to generate smart strategies, structures, and initiatives to create and run the business. Included here is the development of a roadmap and the establishment of the necessary facilities and structures to start and operate the enterprise. Suggested sources of funds are incorporated in the book as well.
4. Chapters of the book describe several interrelated components that must come together to create and sell value. These components include the systems and strategies for marketing, sales, product delivery and customer service, and the organs needed for the business's management (governance), including hiring and managing employees. Other components are operating systems, facilities, policies and procedures to enable the production of goods and services and facilitate other operations in the business. Other elements include managing the business's finances, which requires systems, internal controls, policies, procedures, and tools or techniques. The techniques include devices such as a break-even analysis, business plan, budget, cash flow statements, financial statements, accounting systems and many other methods of financial control. The book includes a section on how to operate and grow a business. The book also sheds light on the factors contributing to poor business performance or failure and exit options should it be necessary to exit the business. Finally, the book discusses the main factors driving a company's profitability.